Google and Facebook are two of the most powerful platforms in digital marketing—and for good reason. With millions of Kenyans scrolling Facebook and Googling daily, these platforms offer unmatched reach and targeting potential.

But when it comes to choosing where to spend your ad budget, which platform actually works best?

Let’s break it down.
Why Not Both?

If you’re just getting started in digital marketing, you might not have the time or budget to run ads on both platforms—but ideally, you should test both.

Why?
Because what works for one business might not work for another. The best strategy is always to test, analyze, and optimize. If that’s not an option right now, let’s look at how to decide which to try first.
Let Your Product Lead

Ask yourself: How do people find or discover your product?
If your product solves a specific problem that people are actively searching for—Google Ads could be the better fit.
If your product tends to be an impulse buy or benefits from visual appeal—Facebook Ads (and Instagram) can deliver amazing results.

For example, a parent looking for a children’s tutor is likely to search on Google. But if you’re selling stylish handbags or home décor, a well-placed ad on Facebook or Instagram can spark interest and sales.